Case Study: How Unvault.AI Used Quvy to Find Winning Ad Creatives That Cut CPA by 33%

When Unvault.AI set out to promote its mobile app, the goal was simple: to make its message as clear and effective as the product itself. Rather than guessing which visuals or headlines would connect, the team used Quvy to simulate ad performance before spending a dollar. The results spoke for themselves.

Inside Unvault.AI

Unvault.AI is a next-generation platform that makes in-depth investment research effortless. Acting as a personal AI research partner, it reads filings, reports, and market data to deliver fast, actionable insights.

Inspired by legendary investors like Warren Buffett and Ray Dalio, Unvault.AI helps users understand company valuations, explore bull and bear scenarios, and discuss stocks and market trends, all in plain, straightforward language.

The Marketing Challenge

The Unvault.AI team wanted to attract both new and experienced investors without overwhelming them with technical jargon. Their main goals were to:

Communicate the app’s core value, clarity and confidence through AI-driven insights.
Identify which visual styles and messages connect best with their audience.
Reduce cost per acquisition (CPA) while improving ad engagement.

They knew testing ads manually could take weeks and cost thousands. So before launching on Facebook, they decided to put their ideas through Quvy’s ad simulation engine to see which creatives would perform best in the real world.

Putting Quvy to the Test

Unvault.AI’s marketing team built 27 ad variations across static images and short videos, mixing styles, tones, and CTAs:

Visuals: App screenshots, lifestyle photos, and testimonial-style videos
Color palettes: Green/teal, blue/cyan, and magenta/purple gradients
Copy tone: Educational (“AI-powered research,” “Get clear, data-backed insights”) vs. credibility-driven (“What Users Are Saying,” five-star testimonial ads)
Calls-to-action: Download Now, Try it Today

The team then uploaded all creatives to Quvy, which simulated how each would perform by predicting overall engagement, creative strength score, and conversion likelihood, all without spending a dollar on ads.

Targeting and Setup

For the Quvy simulation, Unvault.AI selected the Finance Enthusiasts audience, users interested in stock analysis, market trends, and financial news, across the US, UK, Canada, and Australia.

Ads were optimized for mobile placements on Facebook and Instagram to reflect how the campaign would be delivered in the real world. The simulation ran automatically with Quvy’s standard $1,000 test budget, split proportionally across selected creatives to generate performance predictions.

(*Quvy simulation setup showing targeting for Finance Enthusiasts across the US, UK, Canada, and Australia.)*

How Quvy Predicted the Winners

Quvy’s simulation process mirrors real-world ad delivery, using proprietary AI trained on millions of ad performance data points across multiple platforms. Each creative is analyzed across three layers:

Perceptual Scanning – The model evaluates how a viewer’s eye travels across the ad, identifying which elements, like faces, text placement, or contrast, grab attention first.
Behavioral Prediction – Quvy uses predictive engagement models to estimate viewer interaction and dwell time, benchmarking each creative against known high-performing patterns.
Emotional Resonance – The system measures sentiment balance, readability, and tone to predict which ad combinations will feel most trustworthy or inspiring to the target audience.

Within minutes, Quvy generated creative scores and engagement predictions for all 27 assets, ranking them by Creative Strength and Engagement Potential.

*(Top static ad results for Creative Strength. Testimonial-style visuals led with a score of 56.03, narrowly outperforming the “Your Edge Starts Here” concept.)*

(UGC-style testimonial videos showed high Creative Strength across all versions, averaging 51–54 on Quvy’s index.)

Testing Creative Hypotheses

Before running simulations, the team expected lifestyle videos to outperform product screenshots. Instead, Quvy’s predictions highlighted testimonial-based static ads as more engaging for finance audiences.

The highest-scoring creative featured the headline “What Users Are Saying” paired with a five-star review, proof that social proof and clarity could outperform polished motion content.

*(Quvy predicted the “What Users Are Saying” testimonial ad as a winner among Finance Enthusiasts, the highest in its simulation.)*

The Results: Clarity Wins

When Unvault.AI launched the top Quvy-predicted ads on Facebook, performance closely mirrored the simulation’s forecasts.

Simulated + Actual Case Study Metrics:

Impressions: 450,000
Clicks: 4,050
Sign-ups: 202
CPA: $14.85
Performance Lift: 33% improvement over other creatives

(Short UGC-style videos also performed consistently well, across regions.)

What Unvault.AI Had to Say

“Quvy helped us cut through the noise. We were able to test over two dozen ideas and see which ones would work before spending a cent. When we finally launched, the numbers matched almost perfectly.”
— Randy Saaf, CEO and co-founder, Unvault.AI

What We Learned

Predictive accuracy: Quvy’s top-ranked ad performed within a close range of its predicted engagement score.
Lower acquisition cost: 33% reduction in CPA compared to the control set.
Faster testing: Insights delivered in hours, not weeks.
Visual takeaway: Static testimonial creatives outperformed more complex motion ads.

By simulating its campaign through Quvy, Unvault.AI gained clarity and confidence before launching. The process replaced guesswork with data-driven creative selection, proving that even a small test budget can deliver outsized results when backed by simulation intelligence.

Run your next campaign with confidence. Test your ads at Quvy.com.